Executive SummaryThe Ship is one of the popular restaurants in Malaysia and it promotes “The Best Steak in Town”. Since the target audience for The Ship is young professional and family, so i will create a website that a bit of classy feeling, and casual. By this way, the target audience will not feel that the food is expensive, but affordable, yet can still remain the "high status" of The Ship. One of the main reason the visitors visit this website is to find out the Latest promotion and the chef 's recommended dishes. So i will make this as the home page for this website. The other reason is to find out the location of The Ship. So the information of this Two things must be clear and straight foward.
Current client's website analysis- Color consistensy is good.
- The mood is there.
- Information of The Ship is there but too messy.
- The home page right animation is weired and not suitable with the page. (The one with the uniform animation)
- The background color does not need to be plain color, maybe can put some texture or some repeated pattern so it won't look boring.
- The hierachy for the "About Us" could be better.
- The "Menu" pages is too complicated. The picture and the bodycopy is not arrange in a proper way. Look like flooting around the page.
- The "Locate Us" pages background picture made the whole page look complicated. Some of the bodycopy is difficult to read because of the picture behind it.
- The "Feedback" page hierachy need to be better. The arrangement of the voting is too complicated.
- The food is the main thing in this website, so all of the food picture should be in good quality and clear enough. If not, it will make the visitor have bad impression about the food and not comming to this restaurant.
- The wine pages is too "deep inside" in this website. It should be easy to search since they also serve good wine for customers.
Website objective- User friendly
- Make the visitors came back to this website often to check for the latest promotion/new dishes.
- Attract the visitors that view this website to came and have meal at The Ship.
Target audience analysisYoung Professional- Freinds gathering.
- Wanted to try new things.
- Affordable.
Family- Family dinners.
- Affordable.
- Special event like aniversary or family members birthday.
Competitive analysis
victoria station - the house of fine steak- The contact number is there, so that customers can easily contact them and get more information.
- The color, table and logo is not consistence.
- Lack of menu pages.
- Background colors(red) too bright, hurt the visitors eye.
- The navigation at the up is too small, visitors might just miss it.
Jack's Place- The website is consistence.
- Information is clear.
- Visitors might misss out some of the pages because the navigation is so small and it's locate at the left bottom of the pages (example : the menu pages, montly promotion pages.)
MoodBoard
-will add soon once found out more information.